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Thorough Keyword research is crucial for SEO. There’s no definitive right way to go about your keyword research. But there’s plenty of mistakes you can make along the way and the biggest mistake is to make assumptions about what people are looking for as they surf the net.

You have to get into the mindset of your intended audience and that way you stand more chance of getting targetted traffic to your sites. The only way you can do this, is to put aside your own assumptions and do some keyword research.

When do you start your Keyword Research?

It is crucial to research your keywords BEFORE you grab a URL on Squidoo, Hubpages, Ezine etc or pay for a domain name. You might think that “cutesy fluffy kitten pictures” is a great URL but is anyone looking for that phrase?

So head over to the free Google Keyword Research tool and start looking for those unique words and phrases that are going to get you ahead of the competition.

What are you searching for?

You are looking for the words or phrases that:

1. Get high global monthly search volume (GMSV)
2. Have little competition on Google, i.e. not many pages come up in a search that uses that exact same phrase

It is dangerous to assume if a key phrase has a high Search Volume that this is the phrase you should be using for your URL!

To find out how many pages have been published on any keyword or phrase, just type it into Google as follows, remembering to add the quotation marks at the beginning and the end of the phrase. So if you are looking at the phrase roasted chicken recipes, you would type the following phrase into the search box:

“roasted chicken recipes”

Remember! You are looking for a keyword or phrase that has high search volume and low competition.

Where to use the keywords
For Squidoo Lenses and articles, these include:

URL (and please do not listen to anyone who says the URL does not matter – it DOES!)

Title

Introduction heading

First two sentences of the introduction – your strongest keyword or phrase should ALWAYS be in the first line of your intro. (Why? Because it is this “excerpt” that is shown on Google in the search returns! It is the hook that may entice searchers to click through to your lens)

Your Squidoo lens Bio (in the top right hand corner of the lens)

Module headings (but vary the phrases used and beware of keyword stuffing)

Module sub-headings (ditto)

Content

Your Guestbook – how many times do you just ask people to stop by and say hello? Put a meaningful message in there, that includes keywords and phrases (and you can help others by doing the same in their Guestbooks. Not only should you leave a meaningful comment, but also use the author’s own keywords and phrases).

Screenshots are included in my  step by step guide: How to research keywords.

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